Decision details

First year extension of the ESPO Sponsor a Roundabout contract awarded to Keegan Ford Sponsorship Ltd.

Decision Maker: Director of Environment and Transport

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No


1. The Main Framework Contract has been extended by ESPO until 4th July 2020. This implies that Keegan Ford have performed to the ESPO required standard.
2. There is a Secondary Contract in place between Leicestershire County Council (LCC) and Keegan Ford which provides for a possible 2 extensions of 12 months each beyond the original contract finish date of 31st December 2018.
3. This is an unusual contract in that Keegan Ford are paying us and if they hadn't performed well enough then Keegan Ford would have had complaints from the sponsors and wouldn't have received the sponsors promised payments. Keegan Ford are also efficient administratively and always pay LCC promptly.
4. Keegan Ford have increased the number of sponsorship deals in 2018/2019 beyond what they had anticipated within their tendered assessment. This validates the company's enthusiasm and efficiency.


To award the first year's extension of the ESPO Sponsor a Roundabout Contract from 1st January 2019 to 31st December 2020 to Keegan Ford Sponsorship Ltd.

Alternative options considered:

There is no alternative option to the ESPO Framework and due to Keegan Ford's excellent performance and the fact that the Main Framework terms and conditions and rates remain the same in the extended contract as they were in the original contract, plus the fact there are no changes to the framework member contractors.

Details of any conflict of interest declared by any member of the executive or other member consulted which relates to the decision: None.

Equalities and Human Rights Implications: None.

Contact: Hayley Hudson Email:

Publication date: 30/11/2018

Date of decision: 26/11/2018